Digital Marketing Specialist

Do you want to build an impactful career to change the world for the better? 

Geosyntec has an exciting opportunity for a Digital Marketing Specialist to support external communications in our Asheville, NC, Raleigh, NC, Charlotte, NC, Atlanta, GA, or Nashville, TN offices, the potential to work a hybrid schedule or remotely from your home-office is available at the discretion of the Company. This person will create, update, and manage projects to promote online content including websites, news, videos, social media posts, and virtual events. This position requires attention to detail, initiative, comfort with ever-changing technology, and excellent communication skills.

Geosyntec is an innovative, international engineering and consulting firm serving private and public-sector clients to address new ventures and complex problems involving our environment, natural resources, and civil infrastructure. Our engineers, scientists, technical and project employees serve our clients from offices across the world. Ranked by ENR as one of the top environmental engineering design firms, Geosyntec is internationally known for its technical leadership, broad experience, and exceptional client service.

We invest in our people.  Each employee is unique, and your career at Geosyntec will be too.  We offer competitive pay and benefits, and well-being programs to support you and your family.

To Learn More Visit: http://www.geosyntec.com/careers/.

• Project Management: Work with stakeholders including teammates, marketing colleagues throughout the firm, technical staff, and leadership to schedule and manage complex campaigns that support our work. These projects often include ad campaigns, website projects, videos, and marketing collateral for digital delivery.
• Writing: Originate written content within editorial guidelines that transforms factual material from subject matter experts into compelling marketing messages.
• Editorial Review: Edit and update content according to the firm’s established written style, with an eye to accuracy, consistency, and brand. Proof and fact-check content created by others.
• Research: Help in researching clients and markets to support business development efforts.
• Report & Present: Regularly collect data, prepare reports and presentations, and evaluate the status of the company’s public image and make suggestions for external communications performance
• Social Media Support: Support the social media team as necessary with creating written and visual content, posting, and monitoring posts and feeds.
• Analytics and Reporting: Monitor the performance of social media campaigns and content and webpages. Optimize web pages for search engines to increase organic traffic and enhance user experience.
• Collaboration: Work closely with the marketing team, designers, and other departments to align content with overall marketing initiatives.
• Staying Updated: Keep abreast of industry trends, social media algorithms, and emerging technologies to identify new opportunities for engagement. Learn and maintain knowledge required to use current content management systems including WordPress, SharePoint, and other systems as required for work with continually evolving marketing technology.

• Bachelor’s degree and 5 years of experience. Associate’s degree and 6 years of experience, or 8 years of relevant experience. (required)
• Familiarity with Microsoft office suite and Adobe products, familiarity and comfort with digital platforms (WordPress, Joomla, Hubspot, etc.) and social media platforms (LinkedIn, YouTube, Instagram, facebook, X, etc.)

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